For this project I set out to make a brand Identity for the company Crucible. The document itself is 18 pages and includes colors that may be used on its website or on print ,Fonts that may be used and what an acceptable Logo and unacceptable logo look like . This document gives exact dimensions for logo use and placements on business cards or print ads, any designer could easily replicate the exact spec’s listed in the manual. The colors used as well as text make the document cohesive and attractive , giving Crucible an identity .
The Buzz 