For this email newsletter I choose to use the size of an Iphone 750px X 1334Px. When doing research I noticed a good amount of email newsletters do not contain many images, just nice colors and background bars . I went with something easy on the eyes , and used my own media icons at the bottom of the page .
For this project I set out to make a brand Identity for the company Crucible. The document itself is 18 pages and includes colors that may be used on its website or on print ,Fonts that may be used and what an acceptable Logo and unacceptable logo look like . This document gives exact dimensions for logo use and placements on business cards or print ads, any designer could easily replicate the exact spec’s listed in the manual. The colors used as well as text make the document cohesive and attractive , giving Crucible an identity .
The main concept of my design would be a barrier or “shield” to look after and protect others. Equal rights were my main topic , and I believe this would appeal to people between the ages 12-50, male or female. I wanted to make sure all were included in the design as to not be to masculine , but hit at a place that could possibly be used or worn by anyone. I added some slogan work , “a call to action” and “to protect and serve” , while I think one of them may be a bit more controversial , I liked it ! I wanted people to be able to think when you see the shield you are safe , I think my mock up’s look nice and would appeal to the target audience.I could see this being used as a safe haven at university’s or other public places.
An update on what how my App is coming along ..
These are my final design works for CTSC. The designs all feature colors from Wake Tech and I believe they were able to meet what the client was looking for, these designs are sure to stand out on campus . I wanted to explore custom type and do something unique within the design.